Red Bull Zero

Red Bull Zero is an innovative energy drink without sugar and virtually calorie-free, specifically designed for health-conscious consumers. The beverage contains the same high-quality functional ingredients as original Red Bull – including 32 mg of caffeine per 250 ml can, taurine (0.4%), and essential B vitamins (niacin, pantothenic acid, vitamin B6, and B12) – while offering a taste advantage through the elimination of sugar. With only 5 kcal per 250 ml can, Red Bull Zero fully complies with EU nutritional labeling requirements and may be labeled as "zero calories" according to European regulations, as the calorie content is below 4 kcal per 100 ml. The beverage is sweetened with artificial sweeteners (sucralose, cyclamate, and saccharin) and contains natural flavoring agents and carbonation for the characteristic fizzy sensation. The new gray can design distinctly differentiates Red Bull Zero from the classic blue design of original Red Bull, signaling to consumers at first glance a sugar-free alternative.